Top 13 Requirements for B2B/B2C eCommerce During Uncertain Times

Distributors with strong digital sales capabilities are growing rapidly and gaining market share during this pandemic.

Serving your customers and meeting business objectives during this extended crisis requires a strong digital sales strategy. eCommerce capabilities are a ‘must have’ when social interactions have to be minimized and in the long-term eCommerce will be a required option for buyers to do business with you as part of the new normal.

Second Phase, A Billtrust Solution, has identified the top requirements to look for in an eCommerce solution during these uncertain times to serve your customers and drive sales now and into the future:

1. Turnkey Solution. Especially at this time, you need a webstore that is quick to turnaround, eliminates hardware requirements, and is built on a common,
   extensible, and always-up-to-date architecture. Your platform must be easily customized for the unique needs of your business, should support existing functionality, serve B2B and B2C customers, and be easy to manage.
2. Online Ordering. With social distancing still prescribed, this is the most obvious benefit to eCommerce, but not all B2B sites are created equal. Sites should allow buyers to order/reorder in the ways that best work for them including Quickbuy (project procurement), Quickpad (BOM reorder), punchout, file or P.O. import, or product configurators (supply chain data transfer).
3. Mobile Options. Apps are preferred by some buyers because they are ideal for scanning barcodes, searching by voice, viewing maps of nearby branches and receiving push notifications. Apps should also support online ordering/reordering, account management, quoting, shipping and tax calculators, etc.
4. Product information management (PIM). A robust PIM is the most valuable resource for distributors carrying 10,000s to 1M SKUs in good times or bad. It is the framework from which your operations become more efficient and your customers receive a more valuable experience. Read full blog....

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